July round-up

If you’re wondering what kind of projects I work on day to day as a marketing translator and writer, you’re in the right place. After a bumper month of June, I decided to begin a monthly project round-up, not just to keep you in the loop, but also to showcase the organisations I get to collaborate with and their amazing work. Read on for July’s monthly news round-up from Rich Bilingual Content.

Online visibility, SEO and email campaigns

July was all about digital marketing. I completed a Yoast SEO course to reinforce my search engine optimisation credentials as a website translator and content writer. Yoast SEO is a WordPress plugin that facilitates the search engine optimisation process. Bilingual websites such as the Rich Bilingual Content website can be optimised for both search languages, and that’s exactly what I offer for my clients’ websites.

I also carried out an email campaign targeting a select list of France-based marketing translation agencies that I had compiled. Most of those prospects are now leads, some of which I hope to convert to clients in the coming months, while preparing fresh email campaigns for UK-based agencies as well as direct prospects.

Finally, Rich Bilingual Content now has a Google Business listing! You can find me at the Ho House coworking space in Newquay. Feel free to leave me a great review…

Advertising copy and photography for a mission-driven surf brand

Predn Surf Co don’t just shape surfboards… they’re helping to shape the future of surfing, with high-performance boards and accessories that give equal priority to sustainability and accessibility. Now there’s a brand I can get behind! They’ve enlisted my help to provide monthly advertising copy and photos for Cornwall Living Magazine, as well as making some tweaks to their online store.

People & Planet

The Art for the Earth project is in full swing, as mentioned in June’s Round-up. This month we got to see the first artist’s interpretation of my photo, Storm Chaser, which was selected for the project. Louise Hymers’ painting, Face the Storm, blew my mind! This and other pieces will be available for sale in November, all in aid of WWF UK.

Having completed an induction session to volunteer for the Wave Project in June, I got to spend my Saturdays in July helping young Oscar to build his confidence in the waves. Not that he needed it – the first wave I pushed him into, he was up and riding for a good 20 seconds! The Wave Project uses surfing to help young people improve their emotional and physical wellbeing. It’s also incredibly rewarding from a volunteering point of view, so definitely an opportunity I’d recommend.

That’s all from a month of July largely geared towards boosting my digital marketing credentials. Until next time… enjoy the sunshine!

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